Airbnb SEO: Adding Your Airbnb to Google My Business
How much better would it be if Google helps you promote your Airbnb business? Let me tell you that Google will actually do this for you! You simply need to add your business to Google My Business.
Talking about Airbnb and properties, Google Maps is your best friend. It is such a powerful tool that can help you drive in traffic. By utilizing the power of Google My business, you can make your property visible on the search engine and also enhance the overall performance of your site.
About Airbnb SEO
Search Engine Optimization aims at improving technical configurations, the relevance of the content, boosting the popularity, etc of a website. All these qualities will make your page reachable and easily discoverable. In the end, it will lead to a better page ranking on search engines.
How it works
When you register your property on Google My Business, the software will integrate with Google searches and maps to make sure that your property is promoted to anyone who searches from the same location. It will make their job of booking a nearby place easier. This can tremendously improve your visibility. It is also quite convenient and free!
Google My Business
This is free software that helps you promote your Airbnb property free of cost on Google Search and Maps. You can manage a profile that attracts customers, is editable, and interact with potential customers.
Virtual business card
Google My Business is known for skyrocketing sales for many businesses. This is because it acts like a virtual business card for the company. Your profile will have all your details paired with your work. This can be a great portfolio.
Analyzing your performance
Google My Business also allows you to track and analyze how your online presence is performing. It allows you to study your weaker links and improve so that you can gain a higher rank on the search engine. You can even work on your engagement from the data that is generated.
Google My Business allows you to see
Number of people visiting your profile
How people are reaching your profile
What customers are doing on the site
Interactions your listing has with the customers
Confused about how to avail all these advantages? Here’s how you can start!
Step 1: Signing up with the software
You can sign up with Google My Business here: google.com/business
Step 2: Create an account
Next is to create your business account. Remember to use the email that is linked with your business. Further, you will be asked to fill in a few details like the following:
Name of your Airbnb
Airbnb property address
Your category/industry (vacation rentals, etc)
Airbnb URL
Step 3: Verify your property
The verification of the property takes place with a postcard. Google will send a postcard with a code to the property’s address. Further, you will have to enter the code in the system and your profile will be verified. By this, Google will verify that the address you have provided is correct.
Step 4: Managing the listings
Now that your profile is published, you will have to manage the listings. Your profile will now appear in search results and hence, make sure your listing looks stunning.
Here’s how to make your listings shine among all.
Write a description
Customers don’t know anything about you other than what you show on your profile. Hence, make sure to add a clear and honest description of your property. Include all relevant and necessary details about the property and even the surroundings.
Add images and videos
You should add good-quality photos and videos for the customers to make an informed choice. you can even give a virtual tour of the house! This will make them trust you. It will drive traffic and the interest of the people!
Step 5: What comes after you are on the map
Once you are in, you need to work on making yourself better every day. We all know that customer reviews work like magic. They are also an important element of Google rankings. You can have star ratings as well. It is quick and more people will participate in it.
Step 6: Your website
If you have developed a website for your business, you should proudly add the Google My Business listing on the same. This will help you in marketing and even be convenient for interested people to book directly.
